In this project, we explored several claims about the democratizing potential of the Internet and extended gatekeeping theory into user-generated content (UGC) domain. A quantitative content analysis of the most popular YouTube political news videos during the 2008 presidential election was conducted to investigate the degree to which nonelites were able to partake in mainstream public discourse. We found that elites dominated first and second filters (news sourcing and news production) in the flow of online news, while nonelites dominated the third filter (news distribution). These results suggest that an update to the traditional gatekeeping model is needed to reflect the realities of today’s user-driven communication environment.
Here's an
abstract.
1 comment:
Congratulations on your publication. One would wonder what this research would be able to accomplish for further elections in the future. It would be interesting to see what new media's and mediums would be used for elections, and if any of them now or in the future would make an impact on how we view elections and how we decide to vote. Looks like you have a busy schedule ahead of you by following the 2012 elections!
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